World of Beauty
An Italian Story of Research and Beauty
Tradition, research, and professional neurocosmetics
Since 1969, science and Italian beauty
Founded in 1969 in Castrocaro Terme, in the heart of Italy, World of Beauty was born from the pioneering vision of Florence Guardigli, one of the first professionals in the sector to combine natural ingredients, scientific research, and respect for the skin’s physiological mechanisms.
In collaboration with doctors, pharmacists, and researchers, the brand developed advanced formulations designed to support skin balance even in the most complex conditions.
In the 1990s, Annalisa Gramellini expanded this vision by introducing the study of the relationship between the skin, the nervous system, and emotions, anticipating the concept now known as neurocosmetics.
Today, the third generation, led by Joyce Tirindelli, continues this journey by bringing World of Beauty to the finest medical spas, wellness retreats, and centres of professional excellence around the world.
Brand philosophy
Unique tailor-made products
Personalisation is the founding principle of World of Beauty.
Each treatment begins with a careful analysis of the person’s skin condition, physiological state, and emotional balance, with the aim of offering truly targeted and progressively effective solutions.
For World of Beauty, the skin is not merely a surface to be treated, but a sensorial and neuro-reactive organ, capable of communicating with the nervous system.
The brand’s neurocosmetics bring together science, sensoriality, and deep well-being, delivering visible, measurable, and long-lasting results.
Latest technologies
Research and innovation
World of Beauty has been a pioneer in Italian professional dermocosmetics and neurocosmetics since 1969
World of Beauty was founded as a company dedicated to advanced dermocosmetic research and formulation, developing products with a very high concentration of natural active ingredients.
Botanical ingredients are carefully selected and imported directly from their countries of origin, where they grow in ideal natural environments, in order to ensure formulations that are organic, vegan, halal, certified, dermatologically tested, nickel tested, and efficacy tested.
A pioneer in professional clean organic beauty, World of Beauty is a family-run company led by three generations of women, with the goal of bringing well-being, innovation, and uniqueness to the world of professional skincare.
Each formulation is created through a rigorous process of research, development, and scientific testing, with over 70 highly concentrated active ingredients per formula, designed to deliver immediate and long-lasting results.
Its distinctive technologies include:
- encapsulation of active ingredients in multilamellar liposomes for deep delivery into the skin
- advanced complexes of probiotics, prebiotics, and postbiotics
- the use of cosmetic exosomes and bioactive ferments
- triple molecular weight hyaluronic acid
With its continuous commitment to research and innovation, World of Beauty has launched the innovative BODY SLIM SPICULES protocol, featuring a next-generation multilamellar encapsulation system.
The company maintains a strong commitment to sustainability, with packaging and materials designed to preserve the efficacy of the formulations while reducing environmental impact.
The World of Beauty Method
Skin Analysis
Diagnosis of the skin’s condition.
Personalisation
Tailor-made treatments for every need.
Dermocosmetic Innovation
Advanced formulations and functional active ingredients.
Ethics
Sustainability and responsibility
World of Beauty combines high cosmetic performance with ethical responsibility.
Its formulations are organic, vegan, and Halal certified, cruelty-free, and produced through cold-process methods that preserve the efficacy of the active ingredients.
The packaging is eco-compatible and recyclable, in respect of natural resources, biodiversity, and human rights.
Continuous research since 1969
International recognitions
The excellence of World of Beauty is recognised globally.
The Slim Shape Green & Organic line received the Cosmoprof North America Award for innovation in sustainable body treatments.
The DNA Derm Hyalu-D treatment and the Essence to Skin – Probiotics & Exosomes line were honoured with the Buduaar Beauty Awards, confirming the brand as an international reference in professional neurocosmetics.
World of Beauty Around the World
Today, World of Beauty is present in more than 52 countries.
The brand is chosen by medical spas, aesthetic clinics, wellness retreats, and skincare professionals seeking treatments that combine visible results, sensorial experience, and advanced scientific research.
An Italian professional method that continues to evolve while preserving its identity.
