The Brand

An Italian heritage since 1969

Founded in 1969 in Castrocaro Terme, World of Beauty has been a pioneer in neurocosmetics, clean beauty, and green & organic skincare.

For three generations, we have combined nature and scientific research to create high-performance professional formulas, so that every skin can tell its own story.

Treatments and Rituals

Signature Treatments

World of Beauty signature treatments are designed, formulated, and tested to deliver immediate and visible results, adapting to every skin concern. Discover the Signature Treatment best suited to you and create your own tailor-made skincare journey.

Collections & Skin Concerns

Skincare Pathways

A complete range of skincare solutions developed to support every skin type in its natural balance.

The Brand

Immerse yourself in the essence of World of Beauty

An Italian house of cosmetic excellence developing professional skincare treatments that are organic, vegan, and certified, created for those who seek knowledge, quality, and authentic results.

For over 50 years, World of Beauty has been an international point of reference in Medical Spas and Luxury Hotels, with advanced professional neurocosmetic solutions.

World of Beauty

A new way to experience professional skincare